(CTN News) – The Washington Post has recently joined the increasing number of companies suspending their advertising on X (formerly known as Twitter). This decision was prompted by recent controversies surrounding Elon Musk, the owner of the platform.
Allegations of “hate speech” and antisemitism on the platform have led major advertisers, including The Washington Post, to withdraw their ads.
The move reflects growing concerns among advertisers about the platform’s direction under Musk’s leadership, as reported by Mediaite.
The decision to pause advertising is a response to Musk’s recent actions and posts, such as sharing a meme endorsing the “Pizzagate” conspiracy theory, which garnered widespread criticism.
Despite Musk deleting the tweet, the damage had been done, leading major advertisers to reconsider their association with the platform.
Impact of Musk’s Controversies: Washington Post Exodus and Platform Metrics Decline
This withdrawal is part of an ongoing trend, indicating that Musk’s attempts at damage control, including legal action against Media Matters and a visit to Israel, have not yet proven effective.
A spokesperson for The Washington Post confirmed the decision, stating that the suspension of ads would take effect this week. The exact financial impact on X/Twitter remains unclear, as the spokesperson did not disclose the amount spent on advertising on the platform.
This move aligns with other major companies and media houses reassessing their presence on Musk’s platform due to concerns about brand safety and the platform’s content moderation policies.
In addition to the advertising halt, some companies are refraining from posting on their X/Twitter accounts altogether. Entertainment giants like Disney and Paramount have also gone dark on the platform.
Despite some users viewing the departure of Disney as a positive development, social media platforms depend on engagement and active user numbers.
Losing accounts with significant followings, such as those of large companies, negatively impacts X/Twitter’s metrics, making the platform less appealing to remaining advertisers.