CHIANG RAI— For the first time in years, the Songkran holiday at the once‑popular Chiang Rai river beach along the Kok River has been quiet, with far fewer tourists and activities than in previous holiday seasons.
The change comes one year after authorities discovered elevated arsenic levels in the Kok River water — a discovery that continues to deter visitors and weigh heavily on local businesses.
The news comes during Thailand’s traditional New Year celebrations, when riverside spots typically draw large crowds eager to cool off in the water, enjoy food stalls, and take in scenic views. Instead, the beach area remains subdued — a stark contrast to what residents and city officials had hoped for this year.
For decades, Chiang Rai’s river beach has been a seasonal draw for locals, Thai travelers, and international visitors alike. During Songkran, vendors typically line the waterfront with food, drinks, souvenirs, and local fare, creating a lively atmosphere that boosts the local economy.
But this year, that vibrancy is missing. Many stalls that would ordinarily be open are shuttered or only partially staffed. In several cases, business owners have temporarily closed their operations entirely, citing low customer turnout.
One vendor explained that just a year ago, the area would have been full of families and tourists celebrating. Now, only a handful of visitors pass through each day, leaving tables empty and businesses struggling to cover costs.
Health Advisory and Public Safety Measures
Water quality tests previously revealed arsenic levels exceeding acceptable standards. In response, the Tambon Administrative Organization (TAO) of Rob Wiang installed warning signs advising residents and visitors to avoid direct contact with the river water.
Authorities recommend avoiding the following activities:
- Swimming or bathing in the river
- Washing food or produce in river water
- Allowing animals to drink from the river
- Any unnecessary skin contact with the water
Officials also advise that anyone experiencing symptoms such as skin rashes, nausea, vomiting, or diarrhea after exposure should seek medical attention immediately.
Monitoring and Future Outlook
Local authorities continue to monitor water quality and emphasize that public health remains the top priority. While direct water contact is discouraged, visitors are still encouraged to enjoy scenic viewpoints and nearby parks.
Experts say transparency in reporting test results and continued environmental restoration will be essential if Chiang Rai hopes to revive tourism at the river beach.
As the province reflects on this quieter Songkran season, many residents hope that ongoing efforts will restore both public confidence and the river’s natural appeal in the years ahead.
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