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How Do You Create An Employee Communication Strategy?



How Do You Create An Employee Communication Strategy?

Leading companies in tech, manufacturing, and other critical sectors understand the importance of employee engagement for their organization. Engaging employees may seem like a natural skill, but it is not. Unfortunately, some companies pack up because they are not interested in adding value to their everyday communication with staff.

Leaders that always shout down on their employees instead of listening often have issues in the long run. Employees with genuine opinions will no longer speak up because they fear losing their jobs. To create an effective employee communication strategy, do the following:

Always ask employees what they need

It is often easy for employees to zone out and not talk because they feel less appreciated. More so, it becomes worse if all your targets are geared towards building the company without any impact on their welfare.

In the long run, it will increase the gap between the leadership of the company and the employees. Ask questions as often as you. You can carry out a company poll and establish an employee-led task force that gives feedback directly to the CEO.

Acknowledge the good and bad

Complimenting your staff when they achieve great heights is very important. Little appreciation will boost their morale and encourage more productivity. Also, it will make your team feel more valued and forge a strong relationship.

In addition, admonishing your team when they misstep is very important. Nevertheless, some CEOs are quick to pick out the team’s faults and acknowledge their successes less often.

Add employee feedback to business decisions

One of the smartest moves you should make is to include your employees’ feedback in your business decisions. Such moves will make the employees feel like they are part of the business.

Mind you, your employees interface more often with the customers and should know what they want. Take the opinions of the front-line deck seriously. When your employees are satisfied, it will rub off on the way they attend to customers.

Schedule regular meetings

It is not easy to meet with all levels of your organization all the time. However, you need to schedule a meeting to meet your employees on a daily, weekly, or monthly basis.

Most companies even adopt quarterly meetings. Furthermore, you can meet with your employees more often with soft office tools like Zoom, Skype, etc. Interestingly, communication tools save the cost of logistics like transportation.

Focus on the employees

Remember, the organization will not function effectively if the employees are not working at 100 percent. Make the business seem like it’s about the employees. Give the employee the discretion to make certain decisions that you must closely monitor.

Use social media

Reaching out to your employees on social media is not out of place or irresponsible. Your tone should not be harsh or bossy on social media because they can view your messages and not respond. On social media, adopt a friendly tone and use emojis more often. Look out for the best employee advocacy platform to communicate your messages.

One-on-one discussions

Take out time to understand which employees find it difficult to express themselves when you are in meetings. Engage in a one-on-one discussion with employees that contribute less during a meeting. Try as much as possible to be friendly and listen more. Remember, some people have a phobia of talking in a crowd.

Learn your audience

Importantly, understudy your team and find out which communication style works. When you are friendly, does your team provide more feedback? How do they react when you are harsh? In other words, your tone matters a lot.

Rules of communication with employees

Aside from creating a good employee communication strategy, there are some simple rules to abide by. Check them out below.

Use simple words

Always use simple vocabulary to communicate with your employee. An employee may misunderstand you when you use a large vocabulary during your conversations or meetings.

Sound polite but serious

Your tone should not be friendly per se, but make sure it is serious. Don’t be disrespectful to your employee by using vulgar words.

Consistency matters

Always have a certain posture or tone when you are discussing serious issues. Remember not to mix up business issues with informal matters. You can ease tension and crack some jokes but remain consistent in your approach.


During your interactions with your team, paint a vivid picture of what you mean. Furthermore, make sure your employee understands the message clearly.


Any organization that lacks effective communication strategies with its employees will fail. As a CEO, don’t leave all the communications to the Human relations offers or your managers. Reach out to the employees and get their personal feedback. Finally, employees want to be heard and their opinions form part of business decisions.

SEE ALSO: Five Key Takeaways As UPS Strike Looms With Failed Teamsters Contract Talks


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