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How Do Tesla, BMW, Ford, GM, And Mercedes Driver Assist Systems Compare In The Automotive Landscape?




(CTN News) – The automotive industry has undergone a significant transformation, ushering in a new era of vehicular safety where Driver Assist Systems, initially designed to ensure survival, are now marketed as quality-of-life improvements.

Advanced Driver Assistance Systems (ADAS) have become ubiquitous, with features like lane-keeping assistance, adaptive cruise control, and automated driving capabilities gaining prominence.

No longer restricted to concerned parents, these systems are now positioned as next-generation helpers, promising a more relaxed and stress-free commute.

In this article, we delve into a detailed analysis of some of the prominent ADAS offerings, exploring their capabilities, testing parameters, and evaluating their worth in the evolving automotive landscape.

The Tested Systems and Vehicles:

  1. BMW Highway Assistant: 2023 BMW i7 xDrive60
  2. Chevrolet Super Cruise: 2023 Chevrolet Suburban 4WD High Country
  3. Ford BlueCruise: 2023 Ford Mach-E Premium AWD
  4. Mercedes-Benz Active Distance Assist Distronic with Active Steering Assist and Drive Pilot: 2023 Mercedes-Benz EQS
  5. Tesla Full Self-Driving: 2021 Model Y with FSD beta software version 11.4.2

Testing Methodology:

The testing of these systems involved a rigorous evaluation on a fixed loop in New York State, comprising rural roads, single carriageways, and divided highways.

Navigation was performed using the car’s built-in system, and driver monitoring was assessed by wearing the same pair of polarized sunglasses throughout.

The Mercedes-Benz system was tested separately in Los Angeles, as its Drive Pilot is currently only legally allowed in California and Nevada.

1. BMW Highway Assistant:


  • Cost: $2,100
  • Hands-off Capability: Yes
  • Performance: BMW’s Highway Assistant impresses with hands-off driving on highways and advanced lane-keep assistance on rural roads. The system utilizes capacitive touch sensors, minimizing the need for constant interaction with the steering wheel. While it excels in lane-keeping, the lack of automatic lane changes and adapting to speed limits are noted drawbacks.

2. Chevrolet Super Cruise:


  • Cost: Upwards of $2,200, $25 monthly after three years
  • Hands-off Capability: Yes
  • Performance: Widely regarded for bringing hands-off driving to the masses, Super Cruise excels with instant engagement, automatic lane changes, and reliable driver monitoring. Its limitations on rural roads are compensated by robust performance on divided highways. The pricing structure, including a monthly fee after three years, should be considered when evaluating its worth.

3. Ford BlueCruise:


  • Cost: $2,100 at vehicle purchase, $800 annually or $75 monthly after three years
  • Hands-off Capability: Yes
  • Performance: Ford’s BlueCruise mirrors Super Cruise in many aspects, offering smooth hands-off driving on divided highways. The system’s ability to handle automatic lane changes, sharp turns, and driver monitoring contribute to a positive experience. However, the shift to a monthly subscription after the initial three years may impact long-term affordability.

4. Mercedes-Benz Active Distance Assist Distronic with Active Steering Assist and Drive Pilot:


  • Cost: Standard on some models, part of $1,950 Driver Assistance Package on others
  • Hands-off Capability: No (Drive Pilot: Yes)
  • Performance: Distronic impresses with a hands-on approach, relying on a capacitive steering wheel for user interaction. The system excels in lane-keeping and adaptive cruise control, with the ability to initiate automatic lane changes. Drive Pilot, while offering Level 3 autonomy, operates in a highly limited operational design domain (ODD) and comes with a hefty annual fee.

5. Tesla Full Self-Driving:


  • Cost: $199 monthly or $12,000
  • Hands-off Capability: No
  • Performance: Tesla’s Full Self-Driving distinguishes itself by lacking hands-off highway driving capabilities. The FSD beta software demonstrates inconsistencies in urban and rural settings, requiring frequent manual interventions. The system’s driver monitoring is less strict, but the high cost raises questions about its overall value, especially considering the absence of certain advanced sensors like lidar.


In this evolving landscape of automotive technology, the choice of an ADAS system involves a careful consideration of features, performance, and long-term costs.

While each system has its strengths and weaknesses, Chevrolet’s Super Cruise and Ford’s BlueCruise emerge as strong contenders, offering reliable hands-off driving experiences on divided highways.

BMW’s Highway Assistant presents a cost-effective option with commendable performance, despite limitations in automatic lane changes.

Mercedes-Benz’s offerings, though robust, come with varying degrees of hands-on requirements and ODD restrictions. Tesla’s Full Self-Driving, while unique, raises concerns about its high cost and effectiveness in real-world scenarios.

As the automotive industry continues to innovate, users must stay informed about the evolving landscape of ADAS technologies to make well-informed decisions that align with their preferences and driving needs.

Ultimately, the pursuit of enhanced safety and convenience on the road is driving manufacturers to push the boundaries of what these systems can offer, making the future of vehicular safety an exciting journey.

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