BEIGING – Recently, a viral online post showcased a customer who posted photos online showing that the mouth of a Year of the Horse plush toy had its mouth sewn upside down. What was meant to be a “Smiling Horse” was inadvertently transformed into a “Crying Horse,” prompting the seller to initially offer a replacement.
Rather than viewing it as a flaw, many netizens adored the toy’s oddly endearing look, leading to a surge of requests specifically for the “mistake version.”
Demand exploded overnight. Daily sales jumped from a few hundred units to over 15,000, and orders are now booked through March. The craze has even gone global, with buyers from South Africa, the Middle East, and Southeast Asia inquiring about availability since January 11.
The “Crying Horse” swiftly became one of the most-discussed stories of the new year, largely because it struck an emotional chord. Many felt the imperfect toy was more “alive,” seeing in it a profoundly relatable mood: it’s okay to not be happy all the time.
Others saw in the horse’s slightly wronged look an expression of quiet perseverance: a bit aggrieved, but still pushing forward.
What appeared to be a lucky accident has, in fact, highlighted the robust strengths of Yiwu’s market system: its sharp sensitivity to market signals and the agile responsiveness of China’s manufacturing sector.
As the world’s leading hub for small commodities, Yiwu has established the largest global distribution system for small goods. Manufacturers, traders, warehouses, and logistics providers are closely integrated, forming a highly efficient supply chain.
The “Crying Horse”
Within this system, even unexpected errors can be swiftly converted into market opportunities, thanks to timely responses from participants. The “Crying Horse” incident exemplifies this: local merchants identified online demand, made production decisions, and launched emergency manufacturing within 48 hours. More than a dozen production lines were subsequently added, operating overtime to meet the surging demand.
Yiwu’s remarkable responsiveness is rooted in its continuous digital transformation. The launch of its sixth-generation marketplace, coupled with digitalized customs clearance, logistics, and marketing services, has significantly reduced trade costs and boosted cross-border efficiency.
Despite a challenging global trade environment, Yiwu’s foreign trade has sustained steady growth. In the first ten months of 2025, the city posted a record import and export value of 701.19 billion yuan (appr. US$99.1 billion). During the same period, Yiwu conducted trade with 230 countries and regions worldwide—a powerful testament to its deepening global reach.
These impressive figures are a direct result of Yiwu’s unwavering commitment to deepening reform and expanding opening-up. By fostering a market-oriented, law-based, and internationalized business environment, the city has successfully attracted a growing concentration of global market players.
Year of the Horse
Today, more than 10,000 foreign-invested business entities from over 160 countries and regions operate in Yiwu, engaging in 14 diverse industries, including trade services and modern logistics. Their active participation injects sustained vitality into the local economy and solidifies Yiwu’s position as a key node within global trade networks.
More broadly, Yiwu’s experience reflects the wider resilience and adaptability of China’s manufacturing sector. Bolstered by a complete industrial system, flexible production capacity, and an increasingly digitalized supply chain, Chinese manufacturers are shifting from scale-driven growth to demand-oriented, quality-focused development.
This transformation empowers China’s manufacturing sector to not only respond swiftly to evolving global demand but also proactively harness emerging opportunities in uncertain times.
In the coming Year of the Horse, the rise of the “Crying Horse” carries symbolic meaning. In Chinese culture, the horse embodies perseverance, vitality, and relentless progress. Yiwu’s swift response and continuous upgrading echo this spirit—steady, resilient, and always in motion.
As China’s manufacturing sector continues to adapt and advance, it is this same enduring drive that will power sustained growth and inject renewed confidence into global markets.
By Chen Ziqi
