BANGKOK – Raan Jay Fai sits tucked within Bangkok’s Phra Nakhon district, where food stalls line the old streets. Supinya Junsuta, better known as Jay Fai, has spent more than 40 years cooking dishes that lift Thai street food to another level. Her crab omelette, a crisp, golden roll packed with rich crab meat, won her a Michelin star in 2018.
This accolade made her the first Thai street food vendor to hold the award. Despite her success, Jay Fai faced public uproar in August 2025 over her signature dish. This storm started when well-known YouTuber Pitchaya “Peachii” Chaychana received a bill for 4,000 baht for a crab omelette listed as 1,500 baht on the menu.
The story spread fast, drawing attention from social media, news outlets and food fans worldwide.
The situation unfolded on August 15, when Peachii, a Thai influencer living in London with 1.6 million YouTube followers, visited Raan Jay Fai. She dined with two friends, including Dr. Pattarapha Chadit, a regular customer.
They ordered the famous crab omelette, expecting the menu price of 1,500 baht. When the bill arrived, the charge came to 4,000 baht.
PEACHII Posts on X
Surprised, PEACHII posted about the visit on X, and her story reached over 9 million views in 16 hours. She praised the taste and quality of the dish, but felt the pricing should have been clear.
“No one told me the price would be different from what’s listed,” Peachii wrote. “When the chef changes the ingredients it should be clear from the start.” Her concern was transparency, not the food’s quality. She wanted honest pricing so every diner knows what to expect.
This post set off debates online. Some backed Peachii, saying they too faced unclear bills at Raan Jay Fai. Others defended Jay Fai, noting the cost of high-quality ingredients and her skill.
The news reached Thailand’s Department of Internal Trade (DIT), which started a formal review into the pricing practices.
By August 20, authorities fined Raan Jay Fai 2,000 baht for not displaying the higher-priced “VVIP” omelette on the menu. They also required clear signage for both the regular (1,500 baht) and premium (4,000 baht) versions of the dish.
While the fine was minor compared to the possible maximum of 10,000 baht, it brought heavy scrutiny. Now 79, this attention added pressure to her daily routine, which she has managed herself for decades.
Raan Jay Fai Bangkok
Dr. Pattarapha Chadit, who had joined Peachii at the table, later explained the situation. She revealed that the 4,000-baht omelette included the highest grade crab meat and is usually reserved for “VVIP” guests. As a regular, Pattarapha often receives this premium version, and Jay Fai, seeing her, assumed she wanted it again.
“This was a special order for someone familiar,” Pattarapha said, adding she did not mention this detail to Peachii before they ordered. She accepted responsibility for not explaining this to her friends, which caused the problem. Pattarapha insisted Chef Fai meant no harm. She simply wanted to offer her best to a loyal customer, using better crab without raising the subject.
Chef Fai found the public response upsetting. A close friend told The Nation that the chef felt hurt by the blowback. She had tried to provide a memorable meal for an old friend, not charge more for its own sake.
Jay Fai cooks alone, preparing each plate to her standard. Her search for the best ingredients is well-known. The premium omelette, for her, was a mark of generosity, not a sales tactic. Yet missing a clear conversation with the table—and not displaying all options on the menu—turned her good intentions into a controversy.
Peachii, after hearing the full story from Pattarapha, posted an update and cleared the air. “The puzzle of the 4,000-baht omelette is solved,” she wrote on X. Peachii accepted the reason behind the upgrade, but stressed the need for clarity.
“I would have been fine paying either amount if told first,” she said, pointing out her aim was fairness for all, not a refund or apology. Many of her followers praised her calm and fair take.
The fallout shone a light on how high-end pricing fits into Thailand’s food scene. Even at 1,500 baht, Jay Fai’s omelette stands far above typical street food, which often costs 50 to 100 baht.
Supporters say her Michelin recognition, skill, and ingredient choices justify the higher price. Some food writers describe the taste as unmatched, and loyal diners willingly pay as much as 3,500 baht for her omelette.
Still, some critics question whether even top ingredients warrant such a cost. The conversation highlights the value people place on tradition, skill, and honest menu listings in Bangkok’s thriving food culture.
