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Galaxy S4 to Hit Stores at the End of April



J.K. Shin, president of Samsung, shows off the new Samsung Galaxy S4 smartphone at Radio City Music Hall.


BANGKOK – Following up the success of the Galaxy S3, the S4 features include the ability to maneuver apps by simply hovering a finger over them, and the power to ‘erase’ background objects and people from photo. Samsung has not yet revealed the price of the new smartphone, which will be available in 155 countries including Thailand at the end of April.

J.K. Shin, president of Samsung, shows off the new Samsung Galaxy S4 smartphone.
Gregory Lee, CEO of Samsung’s operations in Southeast Asia, Oceania, and Taiwan, told news agencies today that the company plans to roll out the device globally “almost simultaneously.”

“We have, over the years, become very good at operations,” Lee said. “In the past, we staggered [launches]. These days, we’ve become very good at rolling out new products around the world.”

Samsung today launched the Galaxy S4, the company’s new, high-end smartphone. The device has been highly anticipated around the world and is the most hyped device Samsung has seen. Asia is a key market for Samsung, particularly in Hong Kong and Singapore. In more emerging markets, like Thailand, Samsung’s lower priced devices are more popular.

Lee said that although many people in parts of Southeast Asia have lower annual incomes than more-developed nations, Samsung expects the Galaxy S4 to sell well in the region.

“We do very well with flagship products like the Galaxy S3 and Note 2,” Lee said. “We do a disproportionate amount of product [sales] and gain market share in our region versus other regions. It’s a sign in Asia that smartphones have taken off very well.”

He added that Samsung wants to “own” the high-end of the market, no matter the region.

“We don’t want to give up that space to others,” Lee said. “We want to have it in every market.”

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