BANGKOK – Thailand’s Ministry of Commerce and the Tourism Authority of Thailand are switching gears to focus on senior German travelers, after surveys indicated growth potential for the tourist demographic.
Department of International Trade Promotion (DITP) Director-General Nantawan Sakuntanaga quoted reports from the International Trade Promotion Office in Frankfurt, Germany, which indicated the country has the second highest number of senior citizens in the world, after Japan.
The report said Germany currently has 17 million senior citizens, adding that the number would jump to 24 million by 2035. Ms. Nantawan disclosed that her agency would hold an event promoting Thai products in Germany, in order to tap into the market.
Ms. Sujitra Tanomsup, Director of the Commercial Section, Royal Thai Consulate-General in Frankfurt, stated that the majority of Germans over 50 prefer products with exceptional design. She added that health-related products, cosmetics, garments, ornaments, and various massage services are popular among senior German tourists.
However, she stressed that marketing for these products should be subtle and avoid emphasizing their target demographic.