Thailand is the world’s largest market for midsize pickups, so this is the perfect location in which to unveil our new Colorado,” said Mr. Martin Apfel, president, GM Thailand/ Southeast Asia and Chevrolet Sales (Thailand).
“The next-generation Chevrolet Colorado will carry with it the heritage of almost 100 years of award-winning Chevrolet trucks. We are proud to build it here in Thailand and confident that it will be ‘tailor fit’ for Thai consumers,” Mr. Apfel said.
“Trucks have been part of Chevrolet’s heritage for nearly all of its 100-year history. The next-generation Colorado will reinforce that heritage with expressive design, refinement and uncompromising capability,” said Ms. Susan Docherty, vice president, GMIO Sales, Marketing and After sales.
The show truck features an extended-cab body atop a high-ride all-wheel-drive chassis and comes with large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability, in addition to enhancing drivability and fuel efficiency.
“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Mr. Brad Merkel, GM global vehicle line executive. “It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.”
While the new Colorado was developed within GM’s global product development organization, engineers took careful steps to ensure it would meet local market needs in Southeast Asia. Senior engineers lived in Thailand for several months during the truck’s development, immersing themselves in the market and observing how Thais use their trucks and the road conditions they experience.
“Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving,” Mr. Merkel said. “These customers ask a lot of their trucks, so the power trains and chassis must be very robust to earn their trust – and that’s exactly what we’ve delivered.”
The Colorado Show Truck’s purposeful design conveys strength through bodywork that is tightly wrapped over the chassis and has a wide, confident stance. At the front, Chevrolet’s internationally recognized gold bowtie and dual-port grille are framed by an extractor vent on the hood and large headlamps that flow into the front fenders.
“Around the globe, pickup trucks are associated with strength, capability and function – and that’s exactly what the Colorado Show Truck embodies,” said Mr. Ed Welburn, GM vice president of Global Design. “Its broad-shouldered proportions are derived from nearly a century of Chevrolet truck heritage.”
Pepperdust Metallic exterior paint is accented with polished aluminum details in the fascias, as well as integrated side steps and black-masked projector-style headlamps with LED lighting elements. At the rear is a full-width LED-lit tail lamp, which creates a striking appearance when illuminated.
Additional exterior details include:
• A streamlined “cab collar” design with a body-color hard tonneau cover on the bed
• Gray accents on the side, front and rear lower mouldings
• 20-inch aluminum wheels featuring a “liquid metal” finish, with Stone Gray color wheel ports
• Cooper 285/50R20 ZEON LTZ tires
• Exterior mirror-mounted LED turn signals.
Signature Chevrolet cues continue inside the show truck including a dual-cockpit instrument panel design that flows into the doors, with continuous lines that create a floating, wrap-around effect, amplifying the Colorado’s feeling of spaciousness. Ice-blue lighting and high-quality, “double-faced” leather-trimmed seats add sophistication and refinement.
“The interior is designed to deliver a premium and inviting environment, with a greater feeling of spaciousness than is typically found in midsize trucks,” said Mr. Welburn. “There’s also great attention to detail in the execution of the features you see and feel.”
An array of three-dimensional gauges stands out on the instrument panel, projecting a sporty appearance similar to precision measuring instruments. Contrasting trim used with the light-colour leather seating, dark wood trim accented with chrome and low-gloss and soft-touch materials are used throughout for a premium feel. A number of storage compartments are located throughout the interior, including a covered center bin for concealment of valuable items, and a large, dual glove box.
Additional features include a dual-zone, digital climate control system and the latest in “infotainment” technology. The show truck highlights an ergonomically positioned 7-inch LCD display in the center stack, for easy viewing and intuitive control of Web access, navigation, music and hands-free phone features.
More details about the production model will be released later in the year. Please visit Chevrolet Chiangrai for the latest updates.
T.Bandu A.Muang-Chiangrai Chiangrai 57100
Phone : 0-5391-1111
Fax : 0-5370-5550