BANGKOK – Thailand has ranked 3rd in world for Johnny Walker sales for 3 years, behind only much larger US & Brazil. Thailand is No.1 ASEAN market.
Thailand is ranked third among 180 markets for Johnnie Walker whiskey sales for the third consecutive year thanks to growing numbers of middle-class customers and rising economic prosperity.
The consumption of Johnnie Walker in this country is high, behind only the US and Brazil.
Still, Thailand has been dubbed a whiskey-consuming country, while the US is seen as a big vodka consumer some 90% of the international spirits business is whiskey.
“Thailand is the strongest market for Johnnie Walker in ASEAN. More than half the sales contribution in Asia-Pacific comes from Thailand,” said Graeme Harlow, the managing director of Diageo Moet Hennessy Thailand Ltd.
Diageo now commands a 59% share of Thailand’s imported spirits market, its biggest ever.
Mr Harlow said Thailand’s luxury market has expanded by 41% over the past five years.
Double-digit growth of luxury products in Thailand will be seen this year and well into the future.
Euro monitor International, the London-based researcher, said Thailand’s luxury whiskey segment, valued at 4.57 billion baht in 2007, will reach 5.4 billion this year.
Johnnie Walker entered Thailand more than 100 years ago. Brand awareness of Johnnie Walker is very strong among Thais. More than 90% of drinkers know Johnnie Walker.
Asia-Pacific sales of Johnnie Walker now contribute about 12% of the global total and will climb to 20% by 2015. Thailand alone contributes 10% of global Johnnie Walker sales.