Learning
Thailand has the Highest Number of “Mother- Child” Engagement on Facebook
The user activities on Facebook in Thailand are much higher than the global average
BANGKOK – Facebook has reported that the US and India are the top two countries for Facebook in terms of users, but when it comes to interactions between children and their mothers on the social networking site, Thailand leads the tally.
Looking further into Thailand Facebook statistics, besides the 30 million active users per month, we can also see that 66% login on a daily basis. Out of the 30 million users, a huge chunk of 28 million users are active on mobile devices.
Facebook, with over 1.4 billion users globally, said 80 million users identified themselves as ‘moms’ on the social networking site.
“Thailand is the country with the highest child-to-mom engagement, followed by Egypt, the UK, Australia, and Mexico,” Facebook said in a post.
The US came in at number six, followed by France, Vietnam, Brazil and Italy.
After the US, India has the highest number of Facebook users at over 112 million, but did not feature in the top 10 on child-mother interactions.
When it comes to what we say to our moms on Facebook, we are full of love, laughter and gratitude. The most common word in posts from children to their mothers is ‘love’, followed by ‘lol’, ‘mom’, ‘happy birthday’, ‘amo’ and ‘thanks’.
In the US, West Virginia registered the highest child-to- mom engagement, followed by Maine, New Mexico, Kentucky, and Oklahoma.
Thailand: The State of Social Media
Facebook is in the lead with 30 million subscribers, followed by YouTube at 26.2 million subscribers and twitter and Instagram at 4.5 million and 1.7 million respectively.
Thailand Demographics
On the social front, research shows that 52% of Facebook users are male while 48% are female. There are also slightly more male users on YouTube at 50.8% and 49.2% female users. Instagram sees more female users at 65% female and 35% male.
Age-wise, we see for Facebook that 32% of users are between 18-24 years old and 31% are between 25-34 years old. For Youtube, the largest group of users is the same as Facebook with 18-24 years old making up 45.6% of the user base and 24-35 years old making up 24.9%.
Facebook in Thailand
Drilling down further into the Facebook statistics, besides the 30 million active users per month, we can also see that 66% login on a daily basis. Out of the 30 million users, a huge chunk of 28 million users are active on mobile devices.
