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Commerce Ministry Promotes GI Campaign in Chiang Rai

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CHIANG RAI – The Ministry of Commerce is keen to add value to local products through its geographical indication (GI) campaign.

Leading a team of Commerce Ministry officials to Chiang Rai, director-general of the Department of Intellectual Property, Tossapol Tungsubut visited a community in Mae Suai district to follow up on the government’s GI campaign which seeks to help local producers link their products to their geographical origins as a way to create added-value to their products and services.

In the Mae Suai Community, there are five well-known products that have been added to the Ministry of Commerce’s GI list including Doi Chaang coffee, Chiang Rai tea, Doi Tung coffee, Phulae pineapples, and Nanglae pineapples.

Annually, almost 2 billion baht’s worth of the five GI products are sold overseas, accounting for half of all GI products produced locally.

Tossapol said many communities in Thailand have shown great potential in creating unique products and services, and his department is devising a tourism campaign to boost the sales of locally-made goods.

Today, there are 103 GI products and services that are certified by the Department of Intellectual Property.

By Thammarat Thadaphrom