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Cabinet Approves New Tourist Campaign, “Visit Thailand Year 2022”

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Cabinet Approves New Tourist Campaign, "Visit Thailand Year 2022”

Thailand’s Government has approved a new tourist promotion campaign, “Visit Thailand Year 2022”, the Minister of Tourism and Sports Mr. Pipat Ratchakitprakarn told a press briefing.

Mr. Pipat Ratchakitprakarn said the cabinet on Tuesday approved the Tourism and Sports ministry’s proposed campaign in line with Prime Minister Prayut Chan-o-cha’s target of reviving Thailand’s tourism industry.

He also said the Centre for Covid-19 Situation Administration (CCSA) has formed a committee to oversee pandemic-related obstacles for the sector.

The Tourism Authority of Thailand will oversee the “Visit Thailand Year 2022” campaign designed to draw foreign visitors to travel in Thailand. The campaign will use a budget drawn from both the government and the private sector.

The campaign will focus on Chiang Mai, Phuket, Nakhon Ratchasima and Ayutthaya,” the Minister said.

The Tourism Authority of Thailand governor Yuthasak Supasorn said the goal of the “Visit Thailand Year 2022” campaign is to get the hotel occupancy rate to 50% or more in the targeted provinces.

Tourism Thailand will target the Middle East and India in New Year

He said promotion packages will be offered in collaboration with hotels and flights. The Tourism Authority of Thailand has ordered its overseas and domestic offices to revise their working plan for 2022. Above all, to meet the target of the campaign,” Mr. Yuthasak said.

“We will focus on the Middle East and Indian markets in the coming year.”

He said the Covid-19 Situation Administration also approved on Nov 12 the establishment of a new Centre for Tourism and Sports Situation Administration, chaired by Chote Trachu, permanent secretary of the Tourism and Sports Ministry, to focus on easing difficulties encountered when traveling during the pandemic.

Mr. Yuthasak also said the centre will help visitors with Covid-19 prevention procedures in order to travel to each province. He said visitors to blue zone provinces must present a vaccine passport before entering, despite having already had to present it at Suvarnabhumi airport.

Mr. Yuthasak said that with all the measures in place, the tourism sector is expected to rebound and meet a targeted recovery of 50% of 2019 revenue levels, or 1.5 trillion baht, by next year. It is expected to reach 80% of that same level, or 2.4 trillion baht, in 2023.

Source: Bangkok Post


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