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Subscribers To Twitter Blue Have Disappeared For The First Half Of The Year

Avatar of Salman Ahmad

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Subscribers To Twitter Blue Have Disappeared For The First Half Of The Year

(CTN News) – Twitter Blue got around 640,000 subscribers after CEO Elon Musk introduced the updated subscription model last November.

Only 68,157 of the 150,000 early Twitter Blue subscribers have stayed with the service until the end of April, out of an original 150,000.

It was revealed by an internal leak published by the Washington Post last year that only 150,000 users subscribed to Blue when it launched in November, after which Musk disabled new signups after users began impersonating celebrities and brands on the social network.

In a report published by Mashable in a recent article, it is reported that approximately 81,843 Twitter users, or 54.5 percent of Twitter users who subscribed to Twitter Blue when it was first launched, are no longer subscribed to Twitter Blue today.

According to a new study conducted by subscription management company Recurly, the average overall annual churn rate for subscription-based businesses is only 5.57 percent, which is significantly lower than the overall churn rate for non-subscription-based businesses.

According to a previous report by Gizmodo, many former subscribers to Blue have refused to cancel their subscription, even though they had stopped paying for the service for months and cancelled their subscription.

Compared to last month’s data, there has been a slight increase in the percentage of Blue subscribers with low follower counts from the previous month, but it appears to remain relatively unchanged from the previous month’s data.

Having said that, this does provide an explanation as to why so many users who cancelled their subscriptions to Twitter Blue are still appearing on the site, either because they enjoyed the exclusive feature of algorithm boosts on the For You timeline or because they finished using the service regardless of canceling.

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