(CTN News) – Newzoo recently reported that if Microsoft Gaming had acquired PlayStation from Activision Blizzard earlier in the acquisition process, then the combined forces of the two companies would have led Microsoft Gaming’s game software revenue to surpass Sony’s.
For the first time in years if not ever, Xbox would have been able to overtake PlayStation in the gaming charts for the first time in years.
It is important to note that Microsoft came in fourth place in H1 of 2023, just behind the ever-dominant Tencent, Sony, and then Apple, which sat in third place, outside of that projected performance.
There is no question that Activision Blizzard finished seventh in this year’s ranking, but if the acquisition had taken place last year, for instance, Microsoft Gaming would be sitting in second place, looming over Sony and its PlayStation brand in the process.
Shift in paradigms
In a follow-up report written by Windows Central, it was reported that for the first time in history, Microsoft would be able to outperform Sony in the gaming stakes for the first time.
As a result, the North American organization would remain some way behind China’s Tencent, but let’s face it, there is never going to be anybody who can beat that company anytime soon.
In addition to having a staggering number of brands and assets under its belt, Tencent is the owner of some of the most iconic labels, such as Riot Games,
Which makes it a truly impressive PlayStation company.
The company also has a strong foothold in the mobile gaming space, which is pound-for-pound the most valuable gaming market in the world, accounting for around 49% of all gaming revenue worldwide.
As per the report by NewZoo, Tencent pulled in a whopping $15.4 billion in game revenues in the first quarter of 2023, according to its report.
It is estimated that Sony (along with PlayStation) had around $8.08 billion in revenue while Microsoft had just over $6 billion.
This debate boils down to the fact that, with both Activision Blizzard and Microsoft’s game revenues being compounded, it means that in H1 2023, Microsoft Gaming would have topped $10.4 billion, as depicted in a graph created by Newzoo.
As a result, the green team would have been able to dominate the blue team with ease.
What do you think about this? Could it be the beginning of a paradigm shift in the PLAYSTATION gaming industry?
In the coming year, will the Newzoo data reflect exactly what they have portrayed in this report?