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Reading: TikTok Shop Expands Across Europe, But Its Future in the US is Dubious.
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CTN News-Chiang Rai Times > News > TikTok Shop Expands Across Europe, But Its Future in the US is Dubious.
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TikTok Shop Expands Across Europe, But Its Future in the US is Dubious.

Salman Ahmad
Last updated: March 28, 2025 7:54 am
Salman Ahmad - Freelance Journalist
2 months ago
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(CTN News) – According to reports, the e-commerce website TikTok Shop will be accessible on Monday in France, Germany, and Italy. This data is supplied by users in those countries.

It is anticipated that this will occur. Failure of ByteDance, the Chinese company that owns TikHub, to find an American buyer for the website could lead to its extinction in the US.

Therefore, it is clear why TikTok could be shut down.

TikX will be shut down as a result of this. This is going to have the effect of further expanding its sphere of influence over the European continent.

The section of the social media app TikTok designed especially to facilitate the purchasing process will be available to users in the UK starting in 2021.

This section was developed in order to significantly streamline the purchasing procedure. Prior to its September 2023 release in the United States, it enjoyed some exceptional sales over the previous year’s holiday season. In the United States, it was also made available. It was made available in the United States of America aside from this.

However, the future of TikHub in the US is called into question if ByteDance, the Chinese business that owns the platform, is unable to effectively find a buyer from the US.

TikTok Shop has been working to attract more European companies to the website, which is already utilized by a sizable portion of retailers that sell goods that are sent straight from China. These retailers ship their products directly from China to their customers. When their products are shipped from China, these retailers deliver them to their clients immediately.

“We are already working with merchants to have their products listed on the platform in France, Germany, and Italy,” stated Jan Wilk, head of operations at TikTok Shop UK.

This remark aligns with Jan Wilk’s suggestion. According to Reuters, the person who made this accusation was interviewed. As an additional point of interest, he said that TikHub users would be able to access the TikHub Shop beginning on Monday. This broadens the current body of knowledge.

TikShop will be accessible to our TikTok users.

My personal hope is that Europe will launch more quickly than the UK did, since this model was quite new in the UK four years ago and we had to do a lot of educating and trying out a lot of things to find the right match.

The retail chain Carrefour is considering joining TikHub Shop in France, according to the business. The company has previously spoken on this topic.

The headquarters of Carrefour are located in France. Additionally, the cosmetics brand Cosnova and the fast-fashion retailer AboutYou will start promoting their products on the German platform after it has advanced considerably.

Many people are aware that TikTok Shop sells goods at prices that are typically lower than the going rate in the market.

It allows users to earn a percentage of the purchases they make on a variety of things, such as shoes and cosmetics, through livestreams that can be recorded and aired online. People can now earn money thanks to this. This must be accomplished by the platform.

Wilk, on the other hand, argues that the platform is deliberately attempting to raise the prices of the products it offers on its website as well as the range of products it offers. This particular issue is currently being worked on.

To demonstrate that this objective was being pursued appropriately, he brought up the fact that a luxury goods company based in the UK was eager to sell used Birkin bags on TikHub. This is what he said.

SOURCE: DN

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Salman Ahmad

Salman Ahmad is known for his significant contributions to esteemed publications like the Times of India and the Express Tribune. Salman has carved a niche as a freelance journalist, combining thorough research with engaging reporting.

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BySalman Ahmad
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Salman Ahmad is known for his significant contributions to esteemed publications like the Times of India and the Express Tribune. Salman has carved a niche as a freelance journalist, combining thorough research with engaging reporting.
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