FlowerAura Eyes For Growth; Expanding Cake Delivery Service In 25 New Cities

In accordance with its substantial hold in doorstep cake delivery service, India’s fastest-growing gifting brand FlowerAura has announced an expansion in 25 new cities powered by its in-house bakery arm.

Aiming for growth is always fuel for every business, but the process is what makes the difference. Aiming for accelerated growth and expansion, FlowerAura puts a lot of effort into research and development before announcing its operationality in any area. “With all the efforts and new strategies in place, we are ready to flourish the cake market in new cities. From the initial stage of entering into cakes, we established firm guidelines to bake and deliver highly delicious cakes by FlowerAura. And our doorstep delivery eliminates the struggle of transporting a cake from the bakery to home. The expansion into new cities are brought to execution only after collecting and analyzing data regarding demand, availability of quality cakes, purchase behaviours, and traffic predicaments (for delivery). We are hoping to have a good start and will be aiming to become people’s first choice for cakes.” quotes Shrey Sehgal, Co-founder of FlowerAura.

Rajasthan, Haryana, Telangana, Uttar Pradesh, West Bengal, Bihar, Madhya Pradesh, Andhra Pradesh, Tamil Nadu, and Odisha, of which cities are targeted keeping the demand in mind. A few of the major cities are Salasar, Mahendragrah, Mount Abu, Adilabad, and Dharmanagar.  Capitalizing on the opportunities that FlowerAura has foreseen will surely depend upon the execution, but the brand knows the business as it is already delivering quality cakes in 600+ cities across the country. An effective network of kitchens and delivery partners has been established to ensure fast delivery of fresh cakes. Same-day online cake delivery in Delhi and other Tier 1 cities is also operational.

FlowerAura holds a plethora of cake options, providing a big benefit to rapidly register a good customer base. From cake flavours to cake types(including trendy cake types) and cake designs that are quite catchy and beautiful, the array of options is significantly wide.

About FA Gifts Pvt. Ltd.

FA Gifts Pvt. Ltd. (FlowerAura), a pioneer of the gift industry, has flourished in the Indian & International market with its gift range (flowers, cakes, indoor plants, decor items, personalised gifts, combos) for the special moments that can’t be put into words. Started in 2010 under the entrepreneurship of Mr. Himanshu Chawla and Mr. Shrey Sehgal, the company launched its first FlowerAura store in the city of Gurgaon. Today, we lead the gifting market in more than 600+ cities to deliver a delightful experience for every customer out there.

Media Contact:

Suman Patra

suman.patra@floweraura.com

+91 9650062220

Head – Product and Marketing

FA Gifts Pvt. Ltd.