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6 Video Marketing Tips to Help Your Business Conversion Rate
In this face-paced digital world, it’s a challenge many businesses face as the market for their services becomes more saturated. Some businesses will even need to close their doors because of this, but video marketing can be the difference between staying open and going out of business for those who remain.
Call-to-action buttons, blog posts, images, and emails won’t always be enough to convert leads into customers—especially in an age where people are so savvy they know when they’re being sold something. But with the right video marketing strategy, you can put your company in the best position possible to succeed.
Let’s break down how video marketing can help boost your conversion rates.
1. Videos Break Down Complex Topics
Video marketing can help break down complex topics within your business that might otherwise be difficult to comprehend. This is especially true of tutorials, where you can walk your customers through the process of using your products or services.
For example, if you’re an accountant, you might want to create a tutorial or training video on how to file taxes. This can be a complex topic that might be difficult to understand. But by creating a tutorial video, you can break down the process in a way that’s easy to understand. You can even use animation to make the complex explanation much easier to follow for the viewer.
This way, you can help your customers better understand the services you offer and ultimately close more deals.
2. Video Marketing Generates Trusts
When someone is ready to make a purchase, they want to know they’re making a smart investment. But sometimes, that can be difficult when you’re purchasing products or services online. Because online purchases are a bit more impersonal, customers often feel less trusting of the company they’re buying from. This can impact the conversion rates for online stores.
When you’re creating video marketing content for your website, you can help break down that impersonal feeling customers might have. You can do this by walking your customers through the buying process and explaining, in detail, why they should invest in your products and services. In doing so, you can help build trust with your customers and ultimately encourage them to convert.
3. Videos Increase Dwell Time
When customers visit your website, they usually only spend a few seconds looking at each page. This is called “dwell time,” which is the average amount of time each visitor spends on a page. The higher the dwell time, the more engaged your audience is with the content.
If your dwell time is low, it could mean that you aren’t engaging your audience enough to keep them on your site for longer. This can negatively impact your conversion rates. Fortunately, you can increase your dwell times by using video on your website.
Video can help prolong the amount of time your customers stay on your site. This is because humans are naturally more curious than we are practical. We’re drawn to things that catch our attention and engage our minds. And video is a great way to do this.
4. Videos Improve SEO Practices
If you want your website to rank higher in search engines like Google, you’ll need to employ proper SEO practices. And while you can certainly hire a company to take care of this for you, it’s ultimately going to come down to you to make sure everything is optimized properly.
You can write blog posts with proper SEO tactics in mind, but you can also create video content with SEO in mind as well. By creating video marketing for your website, you can optimize the videos for SEO purposes. This will help your website rank higher in search engines, which will ultimately lead to more conversions.
You can use the transcript feature to create SEO-optimized blog posts if you want to rank your video content for specific keywords.
5. Videos Increase Customer Retention
If your conversion rates are low, one of the ways you can turn things around is by increasing customer retention. This means keeping the customers you currently have from leaving. You can do this by creating a strong relationship with your current customers.
One way you can do this is by creating video content that relates to your customers. You don’t necessarily need to make tutorial videos; you can create content that relates to your customers on a more personal level.
If you’re making a video for your customers, it shows that you care about them and that you’re willing to go the extra mile for them. In return, they’re likely to stay with your brand.
6.Videos Are Highly Shareable
As you’re creating video content for your business, one of your main goals should be to make that content shareable. From e-commerce to even blockchain games companies rely on social media platforms to interact with their audiences. This means you want your videos to go viral, and you want as many people as possible to see them.
This is important for two reasons. First, it helps your business gain more exposure and reaches a wider audience. And second, it helps you rank higher in search engines.
To make your videos more shareable, you’ll want to keep a few things in mind:
- Make sure the video is timely and topical. This will help you reach a wider audience.
- Make sure the video is mobile responsive. This way, mobile users will be more likely to want to share it.
- Make sure you have a call-to-action in the video. This will help you further your marketing efforts and ultimately increase your conversion rates.
Conclusion
Creating video content is a great way to boost your conversion rates. Videos are engaging, visually appealing, and can be used to break down complex topics. They help you increase dwell times, improve SEO practices, and increase customer retention. They’re also highly shareable, which helps you get more exposure for your business. If you want to boost your conversion rates, then it’s time to incorporate video into your marketing strategy.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
Keywords: video marketing,video-marketing,video content marketing,benefits of video marketing,what is video marketing,video marketing for business,video marketing strategies.
