Food is one industry that can never go out of business. If one product or dish stops selling, you can always pivot to another one. Besides, these businesses usually have more than one products to support as pillars. However, the restaurant business is a competitive industry that requires you to stay at the top of your game to survive. Text marketing is one way restaurants can move their business ahead as mobile smart phones have become an intricate part of our daily lives.
Texting, as simple as it might sound, can help grow your business. It’s one of the most profitable marketing tactics that provide a personalized experience and doesn’t require much effort. You can easily send SMS from computer to your existing and potential customers. Here is how you can use it to your benefit.
Get Delivery Orders
People, especially customers, don’t like to make much effort. That’s why the home delivery system of food is so popular. You can make this job further easy for your customers by taking orders via text message. They can send their order, and you can confirm with delivery time. There are still many introverts who don’t like to talk on the phone. Besides, no one likes to be put on hold and talk fast.
Text Market Your Business
SMS marketing is a great and cost-effective way to increase sales. It is particularly helpful for startups that have to work on a budget. Your main effort would go into collecting contact numbers and getting people to opt-in.
Provide Customer Service
If anyone has any complaints, don’t ask them to email you when you can provide fast service through SMS. They won’t feel guilty or embarrassed to complain when they don’t have to talk. Simply, one message would do the job.
Send Offers and Promotions
Everyone loves discounts and other promotions, even if they are not customers. Keep sending your existing and potential customers information about the new dishes you have introduced and the discount that comes with them.