Some brand managers seem to think that as long as they have an in-house marketing department, they have no need to hire the services of a marketing agency. But marketing has gone through many changes in just the last five to ten years.
Even if the brand realizes the importance of having a website and brand presence on the internet, how you make use of that website can make a big difference in the success of your brand, as well as it’s future.
The rise of digital marketing agencies was caused by the brands of the world realizing that it’s a whole different ballgame once eCommerce became commonplace across the globe.
Marketing departments may begin hiring specialists in digital marketing in an attempt to get ahead of the curve. But a single digital marketer may not be able to keep up with all the different facets and disciplines involved in a programme of successful digital marketing.
The leap to eCommerce has left some brands scrambling to update their products and services and be able to offer their online clients the same level of customer service that they have offered in the past.
Digital Marketing Uses All the Tools
Digital marketing agencies are specialists in knowing and having the experience to use all the tools they have available to them, both in standard marketing practices and strategies and digital technology.
They have a vast arsenal of people who are experienced in different facets of digital marketing. Together these skilled technicians, account managers, content writers, and SEO teams can put their different facets to work and deliver a seamless solution to your brand’s marketing needs.
Brands that have embraced the services of a digital marketing agency have quickly realized that conducting business over through their website as their primary sales channel, demands a different approach to marketing.
The sheer number of potential customers you can reach by offering your products and services via a platform that is accessible to millions of users at once can be overwhelming to some brands.
But a digital marketing agency can take advantage of those vast numbers because they think in terms of data and not individuals to devise the marketing strategies that will benefit your particular type of products and services.
They’re used to dealing with those overwhelming numbers because they have systems in place that can make full use of them. They’re used to working as well with economies of scale as they are in providing any of the other facets of digital marketing.
This ability to employ the concept of economy of scale is what can increase a brand’s profits by reducing its costs. And it’s what have made believers out of brands who previously have seen eCommerce on the same level of importance as their other sales channels.
You need a digital marketing agency that is adept at providing you with the ability to tap those millions of potential customers. If you’re satisfied with your present marketing department, your brand is unlikely to have any chance of reaping the benefits that a digital agency can provide to your bottom line.