Over the three days from July 15 to 17, 2011, Yamaha Motor Co., Ltd. (YMC) will join Thai Yamaha Motor Co., Ltd. (TYM) and Thailand’s Ministry of Tourism and Sports and the Football Association of Thailand to host the 3rd YAMAHA ASEAN CUP U-13 FOOTBALL Thailand 2011 international youth football tournament at the Yamaha Stadium in the suburbs of Bangkok.
As a company with a corporate mission of Creating Kando*, Yamaha Motor carries out activities to popularize, promote, and support sports ranging from motor and marine sports to rugby and football, both at home and abroad. These activities are a direct reflection of the “spirit of challenge” that we value so highly in our corporate culture as well as our commitment to youth development and social contribution.
In the important ASEAN market with its Yamaha production bases, Yamaha Motor has been holding the YAMAHA ASEAN CUP RACE since 2003 as a one-make motorcycle race aimed at strengthening the Yamaha brand image and establishing a symbol of our corporate activities in the region. Since 2008, we have also been organizing the YAMAHA ASEAN CUP U-13 FOOTBALL tournament for under-13 football players together with the Yamaha Motor group companies in the region.
The aim of this tournament is to bring together players and teams from each country and provide them with an opportunity to improve their competitive skills and build international friendships in a healthy atmosphere, contributimg to youth development through sport in the ASEAN region.
For the first time this year India Yamaha Motor Pvt. Ltd. joins in the tournament. The tournament this time will also have qualified volunteer referees coming from Japan as part of Yamaha Motor’s expanded efforts to contribute to society through volunteer activities that apply the special skills of company employees. In another special effort this year to help strengthen bonds within the Yamaha Motor family a friendship match will be played between members of the press and staff from the group companies.
In addition to hosting this tournament, TYM is scheduled to host another big event this year bearing the same YAMAHA ASEAN CUP name, the 9th YAMAHA ASEAN CUP RACE motorcycle competitions. This combination of youth football and motorcycle competitions is sure to have a big promotional effect in the Thai market.
Yamaha Motor’s corporate principle is to “offer new Kando* and a more fulfilling life to people all over the world” through our product creation and services while also striving to contribute to the further development of society with the human resources and corporate assets nurtured through our main business.
Yamaha Motor Jubilo rugby team competing in the Japan Rugby Top League (2010 season photo)
Among these activities, the promotion of sports as a direct reflection of our “spirit of challenge” has always been a fundamental part of Yamaha Motor’s corporate culture.
Yamaha Motor Co., Ltd. has two teams competing at the top level of professional sport in Japan, Jubilo Iwata in Japan’s football J. League and Yamaha Motor Jubilo competing in the rugby Top League. At the same time Yamaha Motor has supported youth development through a variety of sports at the junior level, including support for school programs and organizing tournaments and other sporting events, all with the aim of helping nurture creative, healthy youth. In addition to these corporate efforts, Yamaha employees also use their unique skills on an individual volunteer basis to contribute to society in a variety of ways.
In November of 2005, as part of Yamaha Motor’s 50th anniversary commemorations, the company sought to expand its programs by establishing the Yamaha Motor Foundation for Sports. Its aim is to contribute to society through the promotion and elevation of sport culture.
For the Yamaha Motor group, the ASEAN region is extremely important not only as a market but also as the home of some of the largest Yamaha production bases. In Yamaha Motor’s main product line, motorcycles, Indonesia, Thailand and Vietnam account for over 90% of total unit shipments today. In these important markets, Yamaha Motor is concentrating not only on introducing attractive, environment-friendly models to heighten the competitiveness and profitability of the product lineup but also applying corporate assets aggressively to increase production capacity and train the next generation of technicians capable of increasing product quality. Furthermore, The Yamaha Motor group is actively pursuing programs in areas including environmental preservation, safety promotion and support of youth development activities to fulfill its responsibilities to the regional societies as good corporate citizens.
Since the 1980s, the Yamaha Motor group has been promoting motor sports and other sport and culture programs in the ASEAN region. Today, TYM is the official sponsor of the Muang Thong United Football Club, who are champions for two consecutive years in Thailand’s premier football league. Meanwhile, Yamaha Motor Vietnam Co., Ltd. supports the Vietnam national football team, while Hong Leong Yamaha Motor Sdn. Bhd. in Malaysia has become a sponsor of a youth football tournament from this year and PT. Yamaha Indonesia Motor Manufacturing organizes youth football clinics with the cooperation of the Football Association of Indonesia aimed at raising the level of youth football skills. Also, India Yamaha Motor Pvt. Ltd. has signed a sponsorship contract to with the Deccan Chargers team competing in India’s premier cricket league.
Yamaha Motor started the YAMAHA ASEAN CUP U-13 FOOTBALL tournament in 2008 in hopes that it will become a symbol of our efforts to contribute to youth development through sport in the ASEAN region while helping to develop football skills of the players and teams by providing an opportunity for them to compete with teams from other countries. Yamaha Motor’s aim is to make this tournament one that will feed the dreams and ambitions of young players who wish to someday compete in competitions like the World Cup and the Olympics. Another important aim of this event is to make the entire stadium a place where not only the spectators but everyone involved can share the excitement and deep satisfaction that Yamaha calls Kando*.
* Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. )
|YAMAHA ASEAN CUP U-13 FOOTBALL Tournament Outline|