(CTN News) – Amitabh Bachchan, a Bollywood star, received preliminary protection for his celebrity status from the Delhi High Court on Friday.
The court issued a John Doe order, which forbids the whole world from violating Bachchan’s personality rights and prohibits identifiable organizations from utilizing his character without authorization.
Amitabh Bachchan’s Voice, Image Can’t Be Used Without Permission: Court
In this case, Amitabh Bachchan’s name, voice, appearance, resemblance, and “unique manner of dialogue delivery”—he is referred to as “Mr. Sexy Baritone”—were protected by law.
The actor’s attorney informed the court that many mobile apps, phone lines, and websites had sprung up that were profiting off his appearance or photos without his consent.
According to Eashan Ghosh, a lawyer specializing in intellectual property rights, “Personality rights are powerful rights to enforce for individuals with a high degree of identifiability and strength of the connection.” “Amitabh Bachchan is affected by both of these circumstances.”
The success of one of Bollywood’s top stars—whose salt-and-pepper hair and baritone voice are well-known across India—opens the way for similar situations. Personality or celebrity rights, which prohibit the unauthorized commercial use of a person’s persona, are uncodified in Indian law.
The Department of Telecommunications of the Indian government and telephone service providers were ordered by the court to remove online connections and pursue legal action against the persons involved in the case.
Amitabh Bachchan, the star of the timeless blockbusters Sholay, Zanjeer, and Deewaar, has ruled Bollywood since the 1970s. He has a wealth of accolades, including India’s highest civilian honours, a personal worth of $400 million, and leading parts in 200 movies.
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