How To Create An Instagram Business Account: [+Personal Vs. Business Account]
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How To Create An Instagram Business Account: [+Personal vs. Business Account]



Instagram Business Account
Learn how to create an Instagram business account in this complete guide. Follow the step-by-step instructions to get started today and grow your business online.

(CTN NEWS) – Are you looking to create an Instagram business account but not sure where to start? You’ve come to the right place.

In this comprehensive guide, we’ll walk you through all the steps you need to take to create a successful Instagram business account.


Instagram is a powerful social media platform with over 1 billion active users.

By creating an Instagram business account, you can tap into this massive audience and connect with potential customers more engagingly.

Whether you’re an established business or just starting out, Instagram can help you reach new customers, build brand awareness, and increase sales.

In this guide, we’ll cover everything you need to know to create an Instagram business account.

We’ll go over the benefits of using Instagram for business, the differences between a personal and business account, and how to set up your account step-by-step.

So, let’s get started!

Why Should You Create an Instagram Business Account?

Instagram is a powerful platform that offers numerous benefits for businesses. Here are just a few reasons why you should create an Instagram business account:

Increased Engagement

Instagram is one of the most engaging social media platforms, with higher engagement rates than other platforms like Facebook and Twitter.

By creating an Instagram business account, you can tap into this engagement and connect with your audience more personally.

Targeted Advertising

Instagram’s advertising platform is incredibly powerful, allowing you to target specific audiences based on their interests, behaviors, and demographics.

You’ll have access to this powerful advertising platform by creating an Instagram business account.

Brand Awareness

Instagram is a great platform for building brand awareness. By sharing high-quality, visually appealing content, you can showcase your brand’s unique personality and style and attract new followers.


Instagram is also a great platform for driving sales. By using Instagram’s shopping features, you can make it easy for your followers to purchase your products directly from your profile.

Personal vs. Business Instagram Account

Instagram Business Account

Before we dive into the steps of creating an Instagram business account, let’s take a moment to understand the differences between a personal and business account.

A personal Instagram account is designed for individuals who want to share their personal life with their friends and family. These accounts are typically private and not visible to the public.

On the other hand, a business Instagram account is designed for businesses and public figures who want to use Instagram as a marketing tool. Business accounts are public and visible to everyone on Instagram.

When you create a business Instagram account, you’ll have access to a range of features that are not available on personal accounts, including:

  • Instagram Insights: This powerful analytics tool provides valuable insights into your audience and the performance of your content.
  • Contact Button: A business account allows you to add a contact button to your profile, making it easy for your followers to get in touch with you.
  • Instagram Ads: With a business account, you can create and run Instagram ads to promote your products or services.

How to Create an Instagram Business Account

Now that you understand the benefits of using Instagram for business and the differences between a personal and business account, it’s time to create your Instagram business account.

Step 1: Download the Instagram App

Instagram Business Account1

The first step is to download the Instagram app on your smartphone. You can download the app for free from the App Store (for iOS devices) or Google Play (for Android devices).

Step 2: Sign Up for an Instagram Account

Once you’ve downloaded the app, open it and tap “Sign Up”. You’ll be prompted to enter your email address or phone number, and create a username and password. Alternatively, you can sign up using your Facebook account.

Step 3: Convert to a Business Account

Once you’ve signed up for an Instagram account, it’s time to convert it to a business account. To do this, follow these simple steps:

  1. Open the Instagram app and go to your profile.
  2. Tap the three horizontal lines in the top right corner.

How to Create an Instagram Business Account

3. Select “Settings” at the bottom of the menu.

How to Create an Instagram Business Account 4

4. Select “Account”.

How to Create an Instagram Business Account Jan 21 2022 10 08 28 70 PM

5. Select “Switch to Professional Account”.

How to Create an Instagram Business Account 1

6. Choose “Business” as your account type and connect your Facebook page.

How to Create an Instagram Business Account 1

Step 4: Complete Your Profile

Now that you’ve created your business account, it’s time to complete your profile. This is an important step as it’s the first thing potential customers will see when they visit your profile.

Here are some tips for completing your profile:

  • Profile Picture: Choose a high-quality profile picture that represents your brand. This could be your logo or a high-quality photo of your product.
  • Bio: Your bio is a brief description of your business. Make sure it’s clear and concise, and includes relevant keywords.
  • Contact Information: Make sure you include your business’s contact information, including your email address, phone number, and website.
  • CTA Button: Use the “Edit Profile” button to add a CTA button to your profile. This could be a “Shop Now” button or a “Contact Us” button.

Step 5: Start Creating Content

Now that your profile is complete, it’s time to start creating content.

Here are some tips for creating engaging content on Instagram:

  • Visuals: Instagram is a visual platform, so make sure your content is visually appealing and high-quality.
  • Hashtags: Use relevant hashtags to help your content get discovered by new followers.
  • Captions: Write engaging captions that tell a story and encourage engagement.
  • Consistency: Post consistently to keep your followers engaged and attract new followers.


Creating an Instagram business account is crucial for businesses looking to expand their reach and connect with new customers.

Following the steps outlined in this article, you can create a professional Instagram account representing your brand and attracting new followers.

Remember to optimize your profile, create engaging content, and use Instagram’s advertising features to reach your target audience.

If you’re looking to improve your Instagram marketing strategy, consider hiring a professional social media marketer or content creator.

Their expertise and knowledge can help you create a winning Instagram strategy that drives results for your business.

So, what are you waiting for? Start creating your Instagram business account today and take your business to the next level!


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