Get Tips on Choosing the Right SEO Company in Hong Kong

Have trouble choosing the right SEO Company in Hong Kong? There are several things you can consider before choosing your SEO Company in Hong Kong.

SEO Market Competition in Hong Kong

Compared to SEO Service Company in the United States, SEO does not get much attention in Hong Kong and it is not the number one online promotion strategy for most Hong Kong businesses. With the limited time required to achieve positive ROI, Hong Kong companies are focusing more on SEM and social media promotion (Facebook ads, Facebook marketing).

Truth be told, the number of SEM agencies in Hong Kong is much higher than the number of SEO agencies. So it is more likely that businesses will take advantage of search engines, especially Google, to take their business to the next level.

Cultural differences

In Hong Kong, although most people speak Cantonese, their study customs may also include English. They sometimes mix both English and Chinese for queries. For example, when searching for a Hong Kong company that helps people optimize their website, they might use 香港 SEO 公司” is Hong Kong Chinese. When doing both SEM and SEO, there is a lot of slang that may not simply be translated from English to Chinese. You may need a local to deal with this growing problem.

SEO Targeting

Make sure you’re targeting the right search engines. Recently, we watched The Rock’s movie SKYSCRAPER and an interesting plot shows the policeman in the movie using Baidu as a search engine, but in reality, Hong Kong people only use Google to search local search. Google and Baidu use different algorithms for their ranking and the skills required for optimization are also completely different.

Some people still use Yahoo as a search engine because Yahoo previously dominated the Hong Kong market, and some people still use Yahoo.com.hk as their homepage to read news, and right now, we think 1 in 10 searches is on Yahoo. And our results show that Yahoo users are slightly older than Google users.

Hong Kong SEO Pricing Model

In Hong Kong, most SEO firms use a subscription model, which typically pays customers monthly.

Depending on the size of the project, keyword difficulty, and targeting, the monthly fee can range from HK$8,000 to HK$30,000. Based on experience, most SEO companies in Hong Kong will provide a timeline for optimization work.

For the first two months, the focus will be on the technical part of SEO before moving on to the link-building phases.

At the link building stage, be aware that some SEO firms in Hong Kong may use gray or even black link building strategies to achieve SEO goals. However, this strategy is really dangerous and not recommended, as Google has pointed out a few times that such strategies can cause results on the Google Penalty. This is an independent ranking of SEO companies in Hong Kong; you can refer to their performance.

Google Ranking Guarantee

Some companies in Hong Kong offer money-back guarantees if predefined SEO goals are not met. Those goals like “30% of keywords come to page 1 in 3 months” sound good to you, don’t they? When you take a closer look, however, you’ll see that these Page 1 keywords may not have monthly search volume and that these keywords weren’t chosen by you or your business. And in the worst case, you have 4 keywords that are ranking on page 1 but no traffic from them. So be careful with these claims!

Do they really understand your business?

As an SEO consultant for several years, I still find that people only focus on ranking, not conversion. Truth be told, ranking is only one part of an online campaign goal, what businesses need is conversions (including inquiries, leads, free trials, etc.). For a campaign with better SEO performance, we recommend proactively keeping an eye on how your business is doing and what the end goal is.

Checking references

Checking references seems a lot like the 19th century, but references don’t need to be handwritten on scrap paper to count. All but the most recent businesses should have a list of satisfied customers that they can provide upon request in an email. Actually, you don’t need to ask for the list; it should be available on their website.

 

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