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How To Create A Free Social Media Calendar Using Google Sheets For Your Business



Social Media Calendar

(CTN NEWS) – Social media is a powerful tool for marketing your business, but it can also be overwhelming and time-consuming. You need to plan ahead, create engaging content, and post consistently across different platforms.

How can you do all that without spending a fortune on tools and services?

One solution is to create a free social media calendar using Google Sheets. A social media calendar is a document that helps you organize your social media strategy and schedule your posts in advance. It can help you:

  • Save time and avoid stress by planning your content ahead of time
  • Align your social media goals with your business objectives
  • Create a consistent brand voice and image across different platforms
  • Track your performance and measure your results

In this blog post, we will show you how to create a free social media calendar using Google Sheets in four easy steps.

How To Create A Free Social Media Calendar Using Google Sheets

Step 1: Create a new Google Sheet and name it “Social Media Calendar”

To create a new Google Sheet, go to and click on the “+ New” button. Then, name your spreadsheet “Social Media Calendar” or something similar.

Step 2: Add the necessary columns and rows

Next, you need to add the columns and rows that will help you organize your social media content.

You can customize your spreadsheet according to your needs and preferences, but here are some common columns that you might want to include:

  • Date: The date when you want to publish your post
  • Platform: The social media platform where you want to publish your post (e.g., Facebook, Twitter, Instagram, etc.)
  • Content: The text or caption of your post
  • Image: The link or file name of the image or video that you want to use for your post
  • Status: The status of your post (e.g., Draft, Scheduled, Published, etc.)
  • Notes: Any additional notes or comments that you want to add

You can also add more columns for other information that you want to track, such as hashtags, keywords, links, etc.

To add a column, right-click on the column header and select “Insert 1 right” or “Insert 1 left”. To add a row, right-click on the row number and select “Insert 1 above” or “Insert 1 below”.

Step 3: Fill in your content

Now that you have your spreadsheet ready, you can start filling in your content. You can use different sources of inspiration for your content, such as:

  • Your business goals and objectives
  • Your target audience and their pain points
  • Your products and services and their benefits
  • Your industry trends and news
  • Your competitors and their strategies
  • Your customer feedback and testimonials
  • Your own creativity and ideas

You can also use tools like BuzzSumo, AnswerThePublic, or Google Trends to find popular topics and keywords related to your niche.

To fill in your content, simply type or paste it in the corresponding cells. You can also use formulas, functions, or add-ons to automate some tasks, such as:

  • Formatting dates using the =TODAY() function
  • Generating random numbers using the =RAND() function
  • Finding images using the =IMAGE() function or the Pixabay add-on
  • Scheduling posts using the =GOOGLECALENDAR() function or the Buffer add-on

Step 4: Review and update your calendar

The last step is to review and update your calendar regularly. You should check your calendar at least once a week to make sure that everything is accurate and up-to-date.

You should also monitor your social media performance and analytics to see what works and what doesn’t.

You can use tools like Google Analytics, Facebook Insights, Twitter Analytics, or Instagram Insights to measure your metrics and KPIs.

Some of the things that you should review and update are:

  • Your content quality and relevance
  • Your posting frequency and timing
  • Your engagement rate and reach
  • Your conversions and ROI

You can also use feedback from your audience, such as likes, comments, shares, mentions, etc., to improve your content and strategy.


Creating a free social media calendar using Google Sheets is a simple and effective way to plan and manage your social media marketing. It can help you save time, stay organized, and achieve your goals.

By following these four steps, you can create your own social media calendar in no time:


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