Business
8 Best CRM Software For Small Business In 2023 [+Features & Pricing]
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Best CRM Software for Small Business: Running a small business can be overwhelming. You have to wear many hats, from managing finances and marketing to keeping track of customers.
However, the latter can be made easier with the right CRM software.
CRM (Customer Relationship Management) software helps businesses manage interactions with customers, keep track of leads and deals, and streamline marketing efforts.
In this article, we’ll dive into the best CRM software for small businesses. We’ll compare features, pricing, and customer support to help you make an informed decision.
Why Do Small Businesses Need CRM Software?
Before we dive into the best CRM software options, let’s talk about why small businesses need CRM software in the first place. Here are a few reasons:
- Keep track of customer interactions: With CRM software, you can keep track of all your interactions with customers, including phone call tracking, emails, and meetings. This helps you build better relationships with your customers by personalizing your interactions.
- Manage leads and deals: CRM software helps you keep track of leads and deals, so you can prioritize your efforts and close more sales.
- Streamline marketing efforts: By tracking customer interactions and preferences, you can tailor your marketing efforts to better reach your target audience.
What to Look for in CRM Software for Small Businesses
When choosing CRM software for small businesses, there are a few key features to look for:
- Ease of use: Look for software that’s easy to use and doesn’t require a lot of training.
- Customization: Make sure the software can be customized to fit your business needs.
- Integrations: Look for software that integrates with other tools you’re already using, such as email marketing software or social media management tools.
- Customer support: Make sure the software provider offers good customer support, so you can get help when you need it.
Best CRM Software for Small Businesses
Now, let’s dive into the best CRM software for small businesses.
1. HubSpot CRM
HubSpot CRM is a free, cloud-based CRM software that’s perfect for small businesses. It offers a wide range of features, including contact management, lead tracking, and email tracking.
Features:
- Contact management: Keep track of all your contacts in one place.
- Lead tracking: Keep track of your leads and prioritize your efforts.
- Email tracking: See when emails are opened and clicked.
- Customization: Customize the software to fit your business needs.
- Integrations: Integrates with other HubSpot tools, as well as third-party tools.
- Customer support: Offers excellent customer support, including a knowledge base, community forum, and email support.
Pricing:
HubSpot CRM is free to use, but if you want additional features, such as email marketing or sales automation, you’ll need to upgrade to a paid plan.
2. Zoho CRM
Zoho CRM is another cloud-based CRM software that’s perfect for small businesses. It offers a wide range of features, including contact management, lead tracking, and email marketing.
Features:
- Contact management: Keep track of all your contacts in one place.
- Lead tracking: Keep track of your leads and prioritize your efforts.
- Email marketing: Send emails to your contacts and track their engagement.
- Customization: Customize the software to fit your business needs.
- Integrations: Integrates with other Zoho tools, as well as third-party tools.
- Customer support: Offers good customer support, including phone, email, and chat support.
Pricing:
Zoho CRM offers a free plan for up to three users, but if you want additional features, such as email marketing or sales forecasting, you’ll need to upgrade to a paid plan.
3. Salesforce Essentials
Salesforce Essentials is a cloud-based CRM software that’s designed specifically for small businesses. It offers a wide range of features, including contact management, lead tracking, and sales forecasting.
Features:
- Contact management: Keep track of all your contacts in one place.
- Lead tracking: Keep track of your leads and prioritize your efforts.
- Sales forecasting: Forecast your sales revenue based on your pipeline.
- Customization: Customize the software to fit your business needs.
- Integrations: Integrates with other Salesforce tools, as well as third-party tools.
- Customer support: Offers excellent customer support, including phone, email, and chat support.
Pricing:
Salesforce Essentials starts at $25 per user per month, with a minimum of two users.
4. Insightly
Insightly is a cloud-based CRM software that’s ideal for small businesses. It offers a wide range of features, including contact management, lead tracking, and project management.
Features:
- Contact management: Keep track of all your contacts in one place.
- Lead tracking: Keep track of your leads and prioritize your efforts.
- Project management: Manage projects and tasks within the software.
- Customization: Customize the software to fit your business needs.
- Integrations: Integrates with other tools, such as Gmail and Outlook.
- Customer support: Offers good customer support, including phone and email support.
Pricing:
Insightly starts at $29 per user per month.
5. Freshsales
Freshsales is a cloud-based CRM software that’s perfect for small businesses. It offers a wide range of features, including contact management, lead tracking, and email marketing.
Features:
- Contact management: Keep track of all your contacts in one place.
- Lead tracking: Keep track of your leads and prioritize your efforts.
- Email marketing: Send emails to your contacts and track their engagement.
- Customization: Customize the software to fit your business needs.
- Integrations: Integrates with other tools, such as Mailchimp and Zapier.
- Customer support: Offers good customer support, including phone and email support.
Pricing:
Freshsales starts at $12 per user per month.
Conclusion
Choosing the right CRM software for small businesses can make a big difference in how you manage customer interactions, prioritize leads, and streamline marketing efforts.
Each of the CRM software options we’ve explored in this article offers unique features, pricing, and customer support, so it’s important to evaluate your business needs and choose the option that’s best for you.
When selecting the best CRM software for small business, it’s important to consider the features that are most important to you, such as contact management, lead tracking, and email marketing.
Additionally, you should consider the pricing and customer support options available from each provider.
Whether you’re a small business just starting out or an established business looking to improve your customer relationships, there’s a CRM software solution out there for you.
By taking the time to evaluate your business needs and choose the right software, you can streamline your processes, increase sales, and improve your overall business efficiency.
In conclusion, the best CRM software for small businesses is a crucial investment for any business that wants to improve their customer interactions, prioritize leads, and streamline their marketing efforts.
With so many options available, it’s important to evaluate your business needs and choose the right software provider for you.
The options we’ve explored in this article, including HubSpot CRM, Zoho CRM, Salesforce Essentials, Insightly, and Freshsales, are all excellent choices for small businesses looking to improve their customer relationships and increase their sales.
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