Transforming Thailand into a Cashless Society

Transforming Thailand into a Cashless Society

– BANGKOK – This year marked a sea change as consumers in Thailand became more accepting of digitalisation, especially regarding purchasing behaviour. From pre-purchase activities through to post-purchase consumption, evaluation and disposal activities, digitalisation affected all those behaviours. Opinion leaders and brand influencers also affected many people‚Äôs decisions to buy. It is not hard to […]