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How To Install Google Analytics In WordPress: A Beginner’s Guide

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Google Analytics

Install Google Analytics In WordPress – As a website owner, you need to know what’s happening on your site.

You want to know how many visitors you have, where they’re coming from, what they’re doing on your site, and so on.

This information is vital for deciding your site’s content, design, and marketing. One of the best tools for gathering this information is Google Analytics.

In this beginner’s guide, we’ll walk you through how To Install Google Analytics In WordPress site.

Why Use Google Analytics?

How to Set Up Google Analytics for WordPress (2023)

The Google Analytics tool provides detailed insights into your website’s traffic and user behavior. With Google Analytics, you can:

  • Discover how many people are visiting your site and where they are coming from
  • Track user behavior, such as which pages they visit, how long they stay on your site, and what actions they take
  • Identify your top-performing pages and the ones that need improvement
  • Analyze which marketing channels drive the most traffic to your website
  • Set goals and track conversions, such as form submissions, product purchases, and more
  • And much more!

Installing Google Analytics on your WordPress site is a simple process that can provide you with valuable insights to help you optimize your site and drive more traffic.

Step 1: Create a Google Analytics Account

How To Create A Google Analytics Account | Digital Marketing

Before installing Google Analytics on your WordPress site, you need to create a Google Analytics account. Here’s how:

  1. Click the “Start for free” button on the Google Analytics website.
    Create a new Google account or sign in with your Google account.
  2. Fill out the form with your website name, URL, and other information.
  3. Accept the terms of service and click “Create.”

Once you’ve created your account, you’ll be taken to the Google Analytics dashboard to set up your first property.

Step 2: Set Up a Property

How to Add a Website (Property) to Google Analytics in 2023

With Google Analytics, a property is a website or app that you want to track. Here’s how to set up your first property:

  1. Click the “Admin” tab at the bottom of the left-hand menu.
  2. In the “Account” column, select the account you just created.
  3. In the “Property” column, click “Create Property.”
  4. Fill out the form with your website name, URL, and other information.
  5. Click “Create.”

After you’ve created your property, you’ll be given a tracking code that you’ll need to add to your WordPress site.

Step 3: Install the Google Analytics Tracking Code on Your WordPress Site

Add Google Analytics to WordPress WITHOUT a Plugin (2023)

There are several ways to add the Google Analytics tracking code to your WordPress site. We’ll cover two methods: using a plugin and manually adding the code to your site.

Method 1: Using a Plugin

Using a plugin is the easiest way to add the Google Analytics tracking code to your site. Here’s how:

  1. Go to your WordPress dashboard and click “Plugins” > “Add New.”
  2. Search for “Google Analytics” and install the “Google Analytics Dashboard for WP (GADWP)” plugin.
  3. Activate the plugin and go to its settings page.
  4. Click the “Authenticate with your Google account” button and follow the prompts to connect the plugin to your Google Analytics account.
  5. Once you’re connected, select your website property from the dropdown menu and save the settings.

The plugin will automatically add the Google Analytics tracking code to your WordPress site, so you don’t need to do anything else.

Method 2: Manually Adding the Code

If you prefer not to use a plugin, you can manually add the Google Analytics tracking code to your WordPress site. Here’s how:

  1. Go to your Google Analytics account and copy the tracking code for your property.
  2. In your WordPress dashboard, go to “Appearance” > “Editor.”
  3. Open the “header.php” file and paste the tracking code just before the closing </head> tag.
  4. Save the file.

That’s it! The Google Analytics tracking code will now be added to every page on your WordPress site.

Step 4: Verify Your Tracking Code

Where is the Google Analytics Code & How to Track Your Website Performance?

Once you’ve installed the Google Analytics tracking code on your WordPress site, you’ll want to verify that it’s working correctly. Here’s how:

  1. Go to your Google Analytics account and select your property.
  2. On the left-hand menu, select “Real-time”.
  3. Open your WordPress site in a new tab or window.
  4. Go back to the “Real-time” tab in Google Analytics and see if your site is listed under “Overview” > “Active users.”

If your site is listed, congratulations! Your WordPress site has been successfully installed with Google Analytics.

If not, double-check that you’ve installed the tracking code correctly and that any plugins or themes are not blocking it.

Conclusion

Google Analytics is essential for understanding your website’s traffic and user behavior. By installing Google Analytics on your WordPress site, you can gain valuable insights that can help you optimize your site and drive more traffic.

We hope this beginner’s guide has helped you install Google Analytics on your WordPress site. If you have any questions, please feel free to check out our FAQs below.

FAQs

  1. Do I need to install Google Analytics on my WordPress site? No, you don’t have to install Google Analytics, but it’s highly recommended if you want to understand your site’s traffic and user behavior.
  2. Is Google Analytics free? Yes, Google Analytics is free to use. However, a premium version (Google Analytics 360) offers more advanced features for enterprise-level businesses.
  3. Can I use Google Analytics on any website? Yes, you can use Google Analytics on any website or app, as long as you own or have permission to track it.
  4. How often does Google Analytics update its data? Depending on your account settings, Google Analytics updates its data every 24-48 hours.
  5. Can I track multiple websites with one Google Analytics account? Yes, you can track multiple websites or properties with one Google Analytics account. Just create a new property for each website and add the tracking code to each site accordingly.

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